Brand Development

Brand Development

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  • Melissa Pascal

About the Course:

  • In this course, you will learn about creating a strong brand for your company. Branding presents an opportunity for SMEs to build customer credibility and compete with larger organisations.

The objectives of this course are as follows:

  • To understand the four segments of branding
  • To identify the 5 C’s associated with branding
  • To develop a brand outline and business statement