05 Mar Brand Development
Posted at 10:26h in Uncategorized
In this course, you will learn about creating a strong brand for your company. Branding presents an opportunity for SMEs to build customer credibility and compete with larger organisations.
The objectives of this course are as follows:
- To understand the four segments of branding
- To identify the 5 C’s associated with branding
- To develop a brand outline and business statement
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